Monday, 16 April 2012, 2:27 PM
I feel it’s really interesting that an increasingly number of people choose to develop an attractive bottom navigation bar. When I visited shop.org in Boston there were representatives for ever so many companies telling about how sales in the bottom navigation bar increased immensely. Especially from smart phones. It is as the recipients quickly scroll through the newsletter and when they don’t find anything particularly interesting they seem to appreciate some kind of clear categories at the bottom of the newsletter. Most companies telling about this estimated the sales from the bottom navigation bar to 30-40 % of the sales from the newsletter. Check these examples:
Carter’s has three clear boxes which makes it easier for the readers to go on and to shop. It’s really simple to continue from a smart phone also. The link texts aren’t too small either. Good!
OshKosh B’gosh has the same type of clear ”call-to-actions”. Why does it work so well to ”order” people what to do? Maybe because we feel that it’s nice to hear someone telling us what to do in the stream of confusing(?) information we get every day. (At least that is what I was told at a webinar about Pinterest two weeks ago.)
American Eagle Outfitters has a more ”timid” design, but with the same function.
Marks & Spencer has extremely clear ”invitations”, simple to click on in small entities. In addition they make me feel a little special since the offers only exist online. There is a value in being a subscriber of their newsletter.
And don’t forget to check what it looks like when the pictures are blocked and do tell what your customers are supposed to do in your alt-texts. Make a test – I believe that you’ll have more clicks than you think.
Sunday, 1 April 2012, 2:14 PM
PHOTO: Internetworld
Sarah lectured on the Webbdagarna, Stockholm Sweden, last week. The topic was the Generation Y – a much appreciated presentation.
You’ll find the article on Internetworld.se (in Swedish).
Sunday, 18 March 2012, 2:21 PM
Finally! The e-mail client Sparrow has come to iPhone. So far only in English, but there are more languages underway. Surely this will be my new mobile e-mail client!
Read more about Sparrow for Mac and iPhone or go directly to App Store.
Wednesday, 14 March 2012, 10:49 PM
Last Sunday I chose to read one newsletter, a newsletter that I subscribed to more than 6 months ago. But it didn’t show up until now.
The subject line wasn´t that exciting: ”Random Wine Newsletter”, but nevertheless I opened it since I recognized the sender.
The preheader reads: ”This is the random newsletter I´ve been promising. Tell me what you think.”
I like this newsletter.
The design isn´t exactly breathtaking and among the hundreds of points I would be able to mention as a description of a successful newsletter, the sender of this one has only succeeded in hitting one of them – the sender is a person and the content is personal. This is a long personal letter to the recipient and sometimes this is all you need.
Let me put it this way (and I do think that most people would agree on this):
”Random” tips from a sender you trust will be read. Good and substantial tips from a ”random” sender won´t even be opened. What a waste! So the name of the sender is crucial.
Sunday, 11 March 2012, 6:35 PM
Isn’t this a fine example of a ”We Miss You-Email”? This is indeed something we could send out trying to stimulate ”sleepy” subscribers.
Hey Sarah,
Look, there’s no easy way to say this, but we miss you.
We miss your smile, we miss the way you smell, we even miss the dumb jokes you used to tell.
We know it’s only been a few months… but to us it feels more like a few years.
We’ve got tons of new photo goodies you’d love. Stuff you always dreamed of. Wanna check it out? (No pressure!) Here’s a $5 GIFT CODE for your next order. (Good today and tomorrow only, NO MINIMUM ORDER!)
Gift code: _______
Visit: http://photojojo.com/store/email
Hope to see you soon!
Wistfully,
Your pals at The Photojojo Store
p.s. The gift code’s only good today and tomorrow, but feel free to pass it on to a friend if you can’t use it!
p.p.s. If you don’t want to receive emails like this anymore, please visit _____
If nothing happens after such an e-mail I think you should erase the subscriber from your list. There´s nothing to be gained from having a lot of inactive e-mail addresses.
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