All posts in ‘E-mail Gallery’

Monday, 21 March 2011

Vasette Gazette — Intuitive Beauty

I found this newsletter on CampaignMonitor. At first I scrolled past it, but then I had to go back and have a better look at it.

As you can see, they’ve chosen a picture for their background, and very likely that picture will be blocked by some email client somewhere along the line. But to avoid a blocked picture rendering the newsletter completely useless, they’ve created little boxes filled with text only. The pictures in fact do not load even in the latest version of Outlook, but I still have a soft spot for this letter because they’ve adjusted to those who choose to block pictures. But aside from everything else, I like the design — black and white with a splash of color in the center — it feels 3D-ish, don’t you think?

Because of the great intuitive design, I give them four out of five hearts!


Wednesday, 24 November 2010

Newsletter Welcoming… Iceland Style

I just have to show you this. I found it at Campaign Monitor and I couldn’t resist, I had to go and sign up for their newsletter.

Iceland Wants To Be Your Friend” is the name of the website.   As you’ve probably figured out by now, the purpose of the website is to get people more interested in this curious little island in the north – and to visit.

They have a pretty stripped down and textual design that they coat the website, blog, Facebook and all the rest with, have a look:

This is their Facebook Page, look at all that courier:

Unmistakably well thought out.  And the same goes for their welcoming process for new subscribers via email.

On their blog under the “People” and “Places” tab they have a very obvious box to the right explaining how Iceland wants to be my friend.  They ask for three things: name, email, and where in the world (literally) I live.

When I signed up, I got this:

So far, there isn’t the slightest slip in humor.  It’s all been in the same funny uniform.  “Iceland” then makes an appeal that you can’t refuse, that is to help ”him” find new friends.  And they make the process pretty easy.

So, how does their welcome email look?

In the same entertaining and personified way, they talk about their little island in the middle of the ocean.  They also explain that they won’t be that clingy and irritating newsletter buddy that invites themselves into your inbox all the time… without bringing anything.  And of course, they joke about the volcano that messed up Europe’s airlines in the spring of 2010.

This whole idea, is very unique.  It makes Iceland the friend you never had.  You now want to visit it, call it, and post on its Facebook wall.  And I like how they sprawl out the different ways you can interact and discover them.  But of course this is two sided tape, the other side is they want to keep in touch with me.

A nice example to say the least.  I’ve actually been to Iceland – and I wasn’t that impressed.  But after this, I think I’ll give them another chance.

You can see the whole thing here.


Tuesday, 23 November 2010

The Good, the Bad, And the Annoying… Email Offers

A little while ago, I got an offer to sign up for the newsletter of a big Swedish newspaper.  This offer has come four times now. But, it wasn’t until the fourth time (the subject line said “Last Chance”) that I realized it was the same email that they kept sending over and over again.  It was also my “Last Chance” the third time.  Sounds pretty desperate, what do you think?

Amazon sends out offers too, but they are satisfied with surfacing just once in your inbox.  But, when they do, they have something interesting to say without neon Las Vegas price tags.  They just put the winter necessities in the spotlight – good shoes.

So, a nice picture married to the main message – “Free Standard Delivery to EU Countries”, which is written twice for your fading short-term memory.  I’m guessing I’m getting this email because I’ve bought shoes at Amazon before, so they keep track of what I’ve bought – and to me, this makes a difference as a customer.  Now I know I can get around those miserable shipping costs, which is usually the biggest hurdle when it comes to ordering from overseas.

3 strong throbbing hearts for Amazon’s newsletter!

If only we had black hearts, then I’d give 2 of them to the Swedish newspapers’ newsletter.

Tuesday, 16 November 2010

Because More Is More, And More Is Better

Or is it?

My poor brain can’t decide what to focus on in this newly designed newsletter by “The eMail Guide”.

Yes, the picture of the woman pops out at you, but that’s just not enough. I do like the strong contrast between the red, black and white, but even that makes it really hard to see what their message is. It reminds me too much of a flyer.

This… is just your typical letter – the type of letter that doesn’t seduce me in the least bit to load the pictures. They do mention their radio show in the subject line and in the picture that you can’t see(alt-text), which is good…but still, something is missing.

The eMail Guide gets to hold on to the same two hearts they got before.

Monday, 8 November 2010

It’s Ok to Change, No Really…It Is.

I have to admit, when we change the design or attitude and sound of our newsletters, I get a little worried that our readers won’t recognize it or feel at home, and I don’t want to lose them. eROI News is a great example of how to get around this.  (Assuming that your newsletter isn’t an ever-changing one.)

What eROI News does, is they make a big deal out of the changes that they make.  They then tell the reader why.  It’s that they want to give the reader an ever evolving experience into something better.  eROI News wants feedback.  They want to know what their readers think of what they write.  They want dialogue, not monologue.  And that’s why they’re pouring more energy into social media.

Take a gander at the different designs:

The picture above is actually four different parts that are stacked up on each other.  Just a gif animation.  So the little sperms are wiggling wildly on the page, and your curiosity is killing you.  See for yourself HERE.

Isn’t it awesome with the header across the page?

So when you click the link (which is obviously and irresistibly the only choice you’re left with) you come to this page:

Click on the picture and read it, it’s pretty great!

The fact is, when you send out a newsletter that’s very similar in design and content month after month after month, sometimes it’s just a good idea to break it all up and try something totally different.  Give it some new content.  But this doesn’t mean that you just send one more newsletter.  It means you replace a newsletter.

eROI News kept me reading to the end.  And I’m pretty busy tonight.  They are completely honest with the fact that too many readers have lost interest in their newsletters. But this is all said positively – they want your attention by evolving the letter around us and for us, the readers.

So, If you decide to make the change, don’t trickle in the changes little by little.  Drop a bomb on them, blow their mind.  Make them feel unique.  Show them that the change is for them…  (assuming this is the case).

Anyway, I really liked this.  And I like that there’s a lot of thought and energy behind it, for me, a reader.

The only minus is, that if the pictures are blocked… you see nothing.

Four wonderful hearts out of five.

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