All posts in ‘Misc’

Monday, 8 August 2011

Forty Years of Emailing!

Christopher and me were working on a new email presentation when we suddenly realized that it’s forty years since the first electronic mail message was sent. Ray Tomlinson was the first one to send an email to another computer. Sorry to say, but he has forgotten what he wrote in this historic message 🙂 Anyways, we’re happy that he succeeded in his efforts which enable us to see the development of this wonderful channel.

When we made a search for ”e-mail’s 40th anniversary” we quickly realized that we weren’t the only ones to celebrate the event. Mashable already made this chart.

Click in the picture and you’ll see the whole of it:

Monday, 27 June 2011

Gary V. Gets in Touch with Those Who Unsubscribe

I do like what Gary Vaynerchuk tells us in the first part of this clip. Click here to check.

Have you tried to contact those who want to unsubscribe from your newsletter?

Wednesday, 1 June 2011

Examples of Newsletters in HTML And Text Format

I happen to like Amazon’s many newsletters. The newsletters I get from them are usually adjusted to the way I use their website, which items I look at or buy etc. But then I get something surprising, a traditional newsletter that doesn’t seem to be segmented at all. In this case it’s “Hot Offers in Electronics & Computing”. I haven’t been clicking around or ordering from the electronics section as of late, nothing even close. I smell a sales email.

Remember our last post about HTML and plain text? Amazon sends most of their emails in HTML, but they also offer you a “downgrade” to a plain text version in their reactivation emails and order receipts. Have a look below:

This is how the newsletter looks in both HTML and plain text

If you want to test the different newsletter formats, you can jump between HTML and plain text directly in your email client – assuming the sender is sending both formats. Here’s a how to in Mac Mail:

Friday, 20 May 2011

Bin Laden – Emailing Ten Years Undercover

Here’s how Mr Laden kept up with friends, family and co-workers without being found out.

Read it at MSNBC here.

Friday, 20 May 2011

Text or HTML?

It’s been a while since anyone’s asked me if I prefer newsletters in HTML or in the old fashioned text format. In today’s world, most people have skipped over the old text based email clients; they take for granted that everyone is able to receive HTML emails and newsletters.

We use a format called Multipart-Alternative MIME. This means that anyone who can only receive the old fashioned text format emails can still receive our newsletters. Most of the large e-tools use this format; this means that text and HTML- emails are together in the same…email. Mmm, the sweet smell of practical; now go trash that cheap email tool and get a proper one.

It’s very important that a text email is included when you send an HTML version, spam filters find the ones without the text version.

Have you thought about filling in the text version before you send a newsletter? Or does your email tool do that for you?

Double check next time!

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