Wednesday, 26 January 2011, 4:14 PM

How to Put the “I Want to Come to Sweden” in Gary Vaynerchuk

Three words can account for the sleepiness on planet I-Love-Email: Nordic eCommerce Summit. This may not come as a surprise, but it’s a hefty task to organize this annual event, and a whole lot of fun.

Brace yourself, I have some fantastic news: Gary Vaynerchuk is visiting us this May for the Nordic eCommerce Summit! Gary decided to take a break from traveling some time ago, so this isn’t something to take for granted. Gary is absolutely phenomenal with customer contact. He takes pride in responding to every single email that lands in his inbox.  What happened when we emailed him? He answered.

With a popular guy like Gary V., I know that being brief and concise is important. Thats’s why I wrote this in the subject line:”Please, come to Sweden and help the Nordic e-retailers.

Literally, the first sentence said that we want him to come to Stockholm on May 4-5, 2011, and what we want him to talk about. The second sentence contained cliff notes for Nordic e-commerce and why I believe Gary could inspire our audience in a large way. In the third sentence, I explained how we want to change Nordic e-commerce, to focus it around the customer rather than the technology. This is when I attached a link showing earlier events and presentations of other lecturers.

The last sentence was part plea, part question: ‘Is there anything at all we can do to make you consider visiting us?’

9 hours later, Gary Vaynerchuk was in my inbox! You know, there’s a six hour time difference. I must admit, that’s impressive.

The lesson: The subject line and text should be as precise and clear as humanly possible.

Oh, one more thing…We’re having a pretty awesome wine tasting May 4th, Gary Vayner style.

Sarah@@@@@