Monday, 28 February 2011, 9:01 PM

How To Get More Newsletter Subscribers through Your Homepage — Part 3/3: Optimize the Registration Process

Part 1 — HERE.

Part 2 — HERE.

This is what we know about our readers so far:

Now let’s focus on our readers with an 11-15 inch widescreen display. We need to lift up our shiny new signup box to the top where they can see it — without having to scroll down the page. We don’t want to lose them.

Have a look below:

Above the fold: the space on a webpage that is initially visible without the need to scroll down the page. This is where our signup icon needed to be, and as you can see, we moved our newsletter signup box from below the fold to above the fold — now it’s instantly and effortlessly visible to 99% of our readers.

We also added the same registration box, in the same position, to almost every page on our website.

During our website remodeling bonanza, we decided that the Facebook and Twitter boxes needed to be closer to our newsletter box. Moving these icons to the top has rounded up a lot more friends and followers for both Facebook and Twitter — but still, neither one have as many subscribers as our newsletter. What does that say about email? It’s still more awesomer.

We hope this helps!

The End.