Wednesday, 14 March 2012, 10:49 PM
Random Wine Newsletters
Last Sunday I chose to read one newsletter, a newsletter that I subscribed to more than 6 months ago. But it didn’t show up until now.
The subject line wasn´t that exciting: ”Random Wine Newsletter”, but nevertheless I opened it since I recognized the sender.
The preheader reads: ”This is the random newsletter I´ve been promising. Tell me what you think.”
I like this newsletter.
The design isn´t exactly breathtaking and among the hundreds of points I would be able to mention as a description of a successful newsletter, the sender of this one has only succeeded in hitting one of them – the sender is a person and the content is personal. This is a long personal letter to the recipient and sometimes this is all you need.
Let me put it this way (and I do think that most people would agree on this):
”Random” tips from a sender you trust will be read. Good and substantial tips from a ”random” sender won´t even be opened. What a waste! So the name of the sender is crucial.