Thursday, 18 November 2010, 11:43 PM
Welcome to Scandinavia, Responsys!
I had an excellent meeting in Copenhagen last Friday in October. Responsys has had an office in the center of Copenhagen since August, and I had the privilege of visiting them.
Responsys was rated as one of the best email tools out there in this study by Forrester Wave.
I’m pretty excited to hear about this, because they really have a wide spectrum, they look at it from the big picture, it’s not just about email for them. Email marketing together with mobile, social media, and the web can do some pretty powerful things together. Responsys has a way of working, or a method, that has awesome results in just six months. Basically, Responsys wants their customers to see them as being practical, and they also want to reach a pretty advanced level of “customer-unique” communication. All of this in six months!
With their system, you get an excellent overview of all of your customers and potential target groups. This means that you can focus on…well, just about everyone individually.
Online retailers or marketers want to know when I click on something in their newsletters. They want to know when I’m surfing their website and when I tell friends and colleagues about their company online. They want my email address, mobile number, and they want to be part of my “social networking world”. This is pretty obvious. But, the tricky part for a company is knowing which avenue or channel I like to use and which is the most useful way to interact with me. Also, when does my behavior change and what does it change to? This is what Responsys focuses on, helping customers with much more than just email.
I haven’t seen the tool yet, but when you meet someone who works with this and in a matter of minutes they explain how to revive an abandoned shopping basket, how to wake up sleeping recipients, and how to connect Twitter with email…doing it basically automatically – you know it’s good.
Too good to be true? I hope they get to join us at our Bootcamp in Åre, Sweden, and I really hope to work with them at the eCommerce Summit in Stockholm in May, 2011. Check them out with us! Responsys? Yes please.
Thanks Martin for an inspiring meeting and a fantastic Danish lunch!