Wednesday, 1 June 2011, 12:08 AM

Examples of Newsletters in HTML And Text Format

I happen to like Amazon’s many newsletters. The newsletters I get from them are usually adjusted to the way I use their website, which items I look at or buy etc. But then I get something surprising, a traditional newsletter that doesn’t seem to be segmented at all. In this case it’s “Hot Offers in Electronics & Computing”. I haven’t been clicking around or ordering from the electronics section as of late, nothing even close. I smell a sales email.

Remember our last post about HTML and plain text? Amazon sends most of their emails in HTML, but they also offer you a “downgrade” to a plain text version in their reactivation emails and order receipts. Have a look below:

This is how the newsletter looks in both HTML and plain text

If you want to test the different newsletter formats, you can jump between HTML and plain text directly in your email client – assuming the sender is sending both formats. Here’s a how to in Mac Mail: