Friday, 20 May 2011, 6:20 PM
Text or HTML?
It’s been a while since anyone’s asked me if I prefer newsletters in HTML or in the old fashioned text format. In today’s world, most people have skipped over the old text based email clients; they take for granted that everyone is able to receive HTML emails and newsletters.
We use a format called Multipart-Alternative MIME. This means that anyone who can only receive the old fashioned text format emails can still receive our newsletters. Most of the large e-tools use this format; this means that text and HTML- emails are together in the same…email. Mmm, the sweet smell of practical; now go trash that cheap email tool and get a proper one.
It’s very important that a text email is included when you send an HTML version, spam filters find the ones without the text version.
Have you thought about filling in the text version before you send a newsletter? Or does your email tool do that for you?
Double check next time!
