Friday, 8 April 2011, 6:34 PM

Three Things Your Email Provider Should Demand from You…

You know you’re in good hands when your email provider nails you to the wall even though you’ve paid your invoice. Let me explain…

1 – Responsibility
Believe it or not, you are responsible for everything that is sent from your account – but if your email provider wants to know who you are and what address you’re using – it’s a good thing.

2 – Blocking of all role-based addresses
If all role-based addresses – info@ and support@ – are automatically removed from the system, this is also a very good sign. It might seem hard to forbid info addresses, but the fact is, there are rarely ever real people behind these addresses. They are what you call function-driven addresses, created with a specific purpose.

3 – Unsubscribing
If your email tool prevents all emails and newsletters lacking an unregistration link from being sent, then by golly you’ve got a good ‘un!

The email tool I’m using today meets all of these demands. Very professional indeed.