Monday, 11 July 2011, 8:10 AM
Unsubscribe with ”Just One Click”
To complete our last post about the registration process of a newsletter – here’s how to build the unsubscription process. And we work with the idea of ”just one click”.
The process consists of three steps:
- An unsubscribe button in the email
- A landing page that confirms the unsubscription
- A good bye email
In the letter there is a button, clear and obvious. A click – and it’s done! To unsubscribe should be as simple as this.
A landing page tells you that you are off the list and that you are very welcome to follow us on Facebook instead, if that is what you prefer.
A letter to say good bye is also something to consider – to give you a bad conscience … But also to tell you that your data are deleted from our list.
