Friday, 11 March 2011, 5:23 PM

VIP Newsletter Sushi

Today has been crazy. Having zero time to eat, I decided to run down to the sushi place on the corner. Trying to be efficient, I had a look at their website to check out the menu while making a call. To my surprise, my little sushi shop believes in email!

The possibility of a free meal every week is yours…  if you just sign up for their newsletter. Pretty easy, right? (Google Translate if you’re not a believer)

They get it – you have to give your subscribers something worth something. It’s a privilege to get an email address, and they repay that privilege. The question now is: Why can’t the bigger companies get this?

Off to get my free Yakiniku now!

Not really… But it could have been!

Sarah@@@@@