Tuesday, 7 June 2011, 11:51 PM

Welcome, Bienvenidos, Välkommen -– Done Right

I’ve always stressed that welcoming emails have to be extremely well thought out. The first impression is indeed an important one, but if it’s not a good impression, it will be the last impression. We don’t want our customers questioning why they ever signed up for that email in their inbox.

Let’s take a look at what happens when I first register for Innocents newsletter. Carefree, happy words of joy are sprinkled throughout this lovely welcome – assisting my mind in forgetting the fact that I’m sharing all kinds of personal information with them, including my preferred flavor of chewing gum. I smiled and told them what they wanted to know.

I also chose how often I wanted the newsletter. Have a look for yourself below:

Here’s something else to digest, saying “thank you”. It’s a lot better than: “You are now a subscriber to our newsletter.” Or even worse: “You’ve now been added to our list of subscribers.” As a customer, I don’t want to hear that I’ve just been “added” to a “list of subscribers”. I want to feel like an individual.