Our love for email, our thoughts on it as the amazing channel it is - if only used right.
Sarah and Christopher
Wednesday, 5 January 2011
After a short holiday break, we’re back. And to start our backness off right, we’ve added a new article. It just so happens that it’s an extremely interesting one. With all its intuition and insight, I promise you will find some new thoughts in there. Imagine, promoting a newsletter in your own company. Bet you didn’t think of that, did you?
This is the article for the lazy. It resides in the “Articles” section.
Friday, 17 December 2010
…Round and round.
Yep, we promised you lots and lots of inordinately helpful articles for getting started, and just an overall, better understanding of email. If you venture your mouse clicker thing over to the “Articles” tab, you will indeed find a new article about the differences between email marketing and email sales. An extremely interesting and helpful article, rated “E” for “Everyone”, the email wise and the the email not-so-wise.
There’s plenty more where this came from, and we’re extremely excited to deliver more of these essential baby steps in email!
The article is HERE if you’re feeling mouse tired.
The I Love Email Crew
Sunday, 12 December 2010
Last Monday I had yet again the privilege of visiting Responsys in Copenhagen. I was there to learn more about how they help their customers to make their way from creating ordinary and traditional newsletters, to integrating email, social media, the web, and mobile. But, in a dialogue that is adapted to the customer. This means that you communicate with the customers, then check statistics from all channels to see what your customers think, where they are in the buying process, and how you build a good relationship.
I’m thrilled when I hear representatives from an email supplier say that it’s better to send less emails, but make them sharper and more precise. Last Monday, it was Lisa Harmon who let me hear those lovely words produced (au contraire to what you would normally expect a supplier to say). We don’t need to send one email to let the customers know that they’ve collected however so many points, another one telling them that they’ve abandoned their shopping cart, and one more to remind them about a “limited time only” sale. No, no, no, send all of this information in one email. Show them how many points they have, which products they’ve jilted in their shopping cart, and some basic customer related reminders. Simpler, easier.
I’ve said before that I really like Responsys, but that’s because they make sure that their customers are brought up to a fairly sophisticated understanding and prowess with email, and other channels of interaction. And it’s clear that they know what they’re talking about, because they have such a huge variety of examples of customers that they talked about.
Something else that I noticed. Lisa was showing us a brilliant example of how you can increase the number of signups for a newsletter by using multiple different channels. (The example used showed an 800% increase! Crazy!) I know that there are so many companies out there that want more email addresses… And they want them so badly that they are ready to go over to the ”dark side”, yes… to buy addresses. But here is where Lisa pointed out that just a little thought and a whole lot of creativity can give you some high quality email addresses. One acute listener wanted to know what the results were in sales. Lisa said that it’s difficult in such a short period of time to know exactly how much sales have increased… But, it’s an investment for the future. It’s inevitable that it will increase your sales, and most importantly… create good relationships with your customers.
Lisa flourished. She pointed out – in a much more pleasant way than I would have – that it’s all about creating good relations, not short-term sales. If you only see sales in front of you, it will increase… but only for a short time – and then decrease again. But how will you ever get these customers back? Mmhm.
Build long-term relations, and the subscribers will come streaming in.
Thanks so much Lisa and Martin! For letting me attend, and I hope to see you both very soon!
This is our dynamic email fighting duo below.
Lisa Harmon and MartinWammen from Responsys.
(Us Swedes have to learn how to turn off our cell phones and respectfully listen the whole morning, without running in and out of the room. The Danes prevail at this… but then again, it was a very captivating morning.)
Sarah@@@@@
Friday, 10 December 2010
So as we said before, we are doing a lot of work to the website right now. So what you’re going to see is slower blog posts and bunch of articles and changes being put up.
Yesterday, one very significant change happened. The “Who Are We” section was added.
Please, migrate your mouse to the tabs and click. And something equally as significant will be happening in the next few days, we’re throwing up some pictures of the team!
Much Love From Our Email Loving Hearts,
ILoveEmail.org
Monday, 6 December 2010
Dear Email Nerds,
We, your fellow email nerds, would just like to pop in and inform you of all the exciting new things coming to the best email blog in the world. We are hard at work to create the most enthusiastic and informative blog on email marketing. There’s not many out there.
Here’s what’s coming soon to a blog near you.
We will be adding an extremely useful section on getting started. Not in the deep end, but in the shallow end. It will be a section full of baby step by baby step articles on getting started with a newsletter. These will be trickling in little by little in the very near future. Look for the changes in the tabs.
Ahhh, who are we? Who are the email ninjas behind iloveemail.org? Patience is indeed a virtue, and so is curiosity (I don’t think it is, but still), and that’s why we’re revealing the full truth in the even nearer future. Keep your eyes open and aware for the “Who Are We?” tab. We’re including some exciting new pictures of us too, but we had to leave the ninja suits behind for this one. Next time maybe.
Not sure if your newsletter is the best thing since sliced bread or kryptonite to our eyes? Our up and coming solution will solve all of your newsletter woes. And… it’s free. Just wait for it.
Yes, the world of email marketing is a changing one. It’s one big puzzle. We’re going to help you see the picture on the puzzle you’re putting together, and then help you put it together. These are just a few of the brilliant things to come and we’re really excited about them. Keep checking in with us. And keep up with us on Twitter and Facebook.
Lots-o-Love,
I Love Email Ninjas
