Tuesday, 16 November 2010, 7:50 PM

Because More Is More, And More Is Better

Or is it?

My poor brain can’t decide what to focus on in this newly designed newsletter by “The eMail Guide”.

Yes, the picture of the woman pops out at you, but that’s just not enough. I do like the strong contrast between the red, black and white, but even that makes it really hard to see what their message is. It reminds me too much of a flyer.

This… is just your typical letter – the type of letter that doesn’t seduce me in the least bit to load the pictures. They do mention their radio show in the subject line and in the picture that you can’t see(alt-text), which is good…but still, something is missing.

The eMail Guide gets to hold on to the same two hearts they got before.

Saturday, 13 November 2010, 5:39 PM

Use Your Email for Reminders!

If you’re anything like me, you save some certain emails in your inbox because you want to remember them later…but you don’t. Or you brilliantly label a folder called “To-Do” or something equally as ingenious, and you believe quite honestly that you will, without a doubt, check that folder now and again…but you don’t…ever.

How about a reminder email for your failing brain?

With NudgeMail, you don’t need an account. You just forward the mail you want to be reminded of to NudgeMail, and then decide when you want that particular email to show up again. You do this with a few easy commands…take a gander below.

Example 1 – next week:


Example 2 – tomorrow:


Example 3 – 05:30 tomorrow morning:


You’re impressed, I know. You’re welcome.

Source: mashable.com

Saturday, 13 November 2010, 5:17 PM

Is Facebook’s Gmail Destroying Killer Coming on Monday?

So, for a while now there’s been a lot of talk that Facebook will be introducing their Gmail destroying juggernaut on Monday. I guess we’ll have to wait and see if they can pull our cold stiff hands off of the beloved Gmail. Stay tuned on Monday at 10:00 AM, San Francisco time. Exciting!

Source: TechCrunch

Thursday, 11 November 2010, 4:47 PM

To Be Lost, Or Not to Be Lost in Translation?

So, I have to tell you about our new translation team. I’ve worked with quite a few translators before, but found it pretty hard to get it translated with the right tone and feel that I wanted. Now we’ve solved it!

My lovely mom, Kersti Wittbom, has worked as a translator translating English to Swedish for a long time, and she never misses a grammatical beat…ever (yes, Kersti had to translate this…a little awkward). Now she’s met her perfect American co-captain living in Sweden, Ari Ahokas, who was raised in North Carolina but has been living in Sweden for 2 years now. Ari is the one who basically adds the color of our personalities in all the posts, and try’s to keep things up to date while making grammatical errors that Kersti has to fix (and yes, Ari had to translate this too…).

Here they are in the heat of the moment:

Yes, the photos are bad…It’s my fault. No, we’re not sponsored by Espresso House. (The other guy is the one and only, Christopher.  The man behind everything beautiful on all of our websites.)

You can’t find easier and more positive people to work with than these two. Thanks so much for all of your help!


Wednesday, 10 November 2010, 2:01 PM

Newsletter #1

So, last week we sent out our first newsletter, it’s all in Swedish, but I still want to tell you how it went. This is it by the way…

We used MailChimp, but I manually coded the nine snippets from our website in HTML. Our list still has less than 1,000 subscribers, so this means that it’s still free for us to send out our newsletters with MailChimp. This is a huge plus for MailChimp!

So the question is, how did it go with our newsletter, and with MailChimp?

Well, MailChimp is a tad on the slow side when getting started. Everything marched along flawlessly, but it did take about 15 minutes before the first email was on its way out the door.  This is something to think about if you have something important that needs to be out by a certain time. Leave a little room for yourself.

The stats look good. We have zero bounces, zero spam complaints and no one is unsubscribing.   Almost 70 % opened the letter and the click frequency is about 35 %. Why thank you.

Some people signed up the same day we sent the letter, but it was after the actual letter went out. For a situation like this, MailChimp prevails. You go to your email list and click on “segment”.  And there you’ll find a pre-made filter that says “send to recipients that joined after your last campaign”. A few more clicks and all your new subscribers get the latest. Done!

And a fun bonus: If you log in to MailChimp during holidays, you get a special tailor made welcome.