Sunday, 1 April 2012, 2:14 PM

How to Reach Generation Y

PHOTO: Internetworld

Sarah lectured on the Webbdagarna, Stockholm Sweden, last week. The topic was the Generation Y – a much appreciated presentation.

You’ll find the article on (in Swedish).

Sunday, 18 March 2012, 2:21 PM

Sparrow for iPhone

Sparrow for iPhone

Finally! The e-mail client Sparrow has come to iPhone. So far only in English, but there are more languages underway. Surely this will be my new mobile e-mail client!

Read more about Sparrow for Mac and iPhone or go directly to App Store.

Wednesday, 14 March 2012, 10:49 PM

Random Wine Newsletters

Last Sunday I chose to read one newsletter, a newsletter that I subscribed to more than 6 months ago. But it didn’t show up until now.

The subject line wasn´t that exciting: ”Random Wine Newsletter”, but nevertheless I opened it since I recognized the sender.

The preheader reads: ”This is the random newsletter I´ve been promising. Tell me what you think.”

I like this newsletter.

The design isn´t exactly breathtaking and among the hundreds of points I would be able to mention as a description of a successful newsletter, the sender of this one has only succeeded in hitting one of them – the sender is a person and the content is personal. This is a long personal letter to the recipient and sometimes this is all you need.

Let me put it this way (and I do think that most people would agree on this):

”Random” tips from a sender you trust will be read. Good and substantial tips from a ”random” sender won´t even be opened. What a waste! So the name of the sender is crucial.

Sunday, 11 March 2012, 6:35 PM

A Wonderful ”We Miss You-Email”

Isn’t this a fine example of a ”We Miss You-Email”? This is indeed something we could send out trying to stimulate ”sleepy” subscribers.

Hey Sarah,
Look, there’s no easy way to say this, but we miss you.
We miss your smile, we miss the way you smell, we even miss the dumb jokes you used to tell.
We know it’s only been a few months… but to us it feels more like a few years.
We’ve got tons of new photo goodies you’d love. Stuff you always dreamed of. Wanna check it out? (No pressure!) Here’s a $5 GIFT CODE for your next order. (Good today and tomorrow only, NO MINIMUM ORDER!)
Gift code: _______
Hope to see you soon!
Your pals at The Photojojo Store
p.s. The gift code’s only good today and tomorrow, but feel free to pass it on to a friend if you can’t use it!
p.p.s. If you don’t want to receive emails like this anymore, please visit _____

If nothing happens after such an e-mail I think you should erase the subscriber from your list. There´s nothing to be gained from having a lot of inactive e-mail addresses.

Sunday, 11 March 2012, 3:26 PM

Email Facts 2012

email facts 2012